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Finance for Non-Finance Professionals

If you can speak the language of money,  you'll be more successful

If you are not a numbers person, finance is daunting. But having a good grasp of terms like EBITDA and net present value are important no matter where you sit in the organisation. Even if you don't need to know a lot about finance to do your day-to-day job, the more conversant you are on the subject, the better off you'll be.

We have selected the following short online courses to enhance your business skills. Courses range from 1-14hrs. You can select one or more short courses or buy a pre-packaged bundle. Our top seller is Understanding financial information for the non-finance manager (14hrs).
 

Pricing - The Urban Legends

Overview:

Pricing is one of the most difficult decisions that a manager can make. Many see it as complicated, risky and even terrifying. The reality is rather different. As long as you understand a few of the ground rules, you will not go too far wrong in your pricing efforts. One of the rather daunting issues is that there are as many opinions about how to set price as there are managers offering them. Some of the advice is sound, solid and pragmatic. Other suggestions are wrongly founded, based on half understood premises or just plain stupid. We review no fewer than 18 such myths, offer rational responses to them and explain the theory behind the answers. This will enable you to recognise an 'urban legend' when you hear one, and how to deal with it confidently and unambiguously.

CPD Points: 1.5

CPD Duration (hours): 1.5

Access: 12 months from purchase date
 
Price: R625

Learning Outcomes:

On completion of this course you will:

  • Have a grasp of the core elements of theory that you need to understand pricing strategies
  • Recognise the importance of segmentation, value and differentiation in making effective pricing decisions
  • Be able to analyse wrong thinking in pricing and come up with better ideas
  • Be able to contribute knowledgeably to management discussions on pricing and pricing strategies
  • Find out about the behavioural implications of budgeting

Authored by: Harry Macdivitt BA, MSc, MBA, FCIM, FIBC, CMC

Harry is the co-owner and director of Axia Value Solutions, a consultancy company specialising in value based sales and marketing strategies. Harry has assisted a large number of organisations with their pricing and general business strategies including Nokia, BT, IBM, Lucent, Siemens, Philips, Boots and Michelin.
 
A CPD certificate of completion will be provided by BPP Professional Education Limited upon successful completion of the online course.

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